Clevelander Andrew Samtoy has found a way to use social media to support local businesses. In a CNN piece, Samtoy discusses the “Cash Mob” movement he started. The premise is to gather local shoppers to go to a small business with the promise that each spends at least $20. Recently 60 people gathered at Big Fun Toys in Lakewood, Ohio and spent $1,514 in approximately an hour. Money stays in the community when it is spent at a local business. In addition to the financial benefits, Cash Mobs help foster a community where you can meet and get to know your neighbors.
